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London was blanketed in a thick layer of snow yesterday. To most, this was a source of childlike wonder and not a little joy. To others it was a chance to plaster their client's logo over the city.

“Early yesterday morning, Curb the creative media solutions agency delivered an extremely quick-hit ‘snow tagging’ campaign for Extreme (the sports channel and high energy lifestyle brand) – in the London snow. Curb, which delivers branding and advertising solutions using only natural materials, rose to the challenge of delivering an instantaneous central London branding blitz,” we are told in a breathless press release.

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