I happened to stumble upon this as someone sent a link to the image over facebook. Thought it was pretty interesting. Larger image available but wouldn't upload sadly.

Keep Us Busy





Well Gallery, London College of Communication
Elephant & Castle
London
SE1 6SB



Whilst on a college trip to London, Guy Lawrence, our kind of guest tutor this year, passed on the details of an ex student of his called Alex Jurva who now works at Hat-Trick design. I emailed her on behalf of myself, Ryan and Dave and managed to arrange a day when we could go down to show her my portfolio. When we arrived and the doors of the lift opened, we were greeted with a large open plan room that was very white and airy with wooden floors. There were quite a few desks to one side of the room and on the other appeared to be a social area with again, a big book shelf and comfy seats and couches. We were lead into what looked like a meeting/conference room with a large table. We each took turns with showing Alex our portfolios. I had the tricky task of going first, having to explain each project as I went along. Reflecting back on it, I think I may have rushed through my work instead of allowing her time to look through at her own pace and think about what she was seeing. Her feedback however was very useful, telling me of ways in which she thought I could improve certain pieces but also showing interest and asking questions why I did what I did. She particuarly liked my paint splatter toy soldier kosovo poster. We were there for about an hour but Alex explained that the studio was very busy at the moment and that she'd soon have to go back to work which is understandanle. She did however makesure that she got to show us some of the work that they did themselves and also asked any questions that we had. Alex had only graduated the year before but had managed to get herself a job in such a well regarded graphic design company already.. and in London too! I left the portfolio viewing feeling encouraged and that maybe that it was possible it may happen for me aswell. When I got back to Manchester, I followed up the visit with an email to say thank you for her time :)





email to: Love

email to: Reform

email to: True North














I did ring back the week beginning with the 20th but both times Alan was busy which is understandable. I was then busy with my FMP the week after but I shall continue to try and contact him to try and see him with my work :)

email to: Truth























email to: The Chase



The Chase are possibly the design company that I regard as having the most relevance to my work. All of their pieces of work contain clever ideas and concepts and when Lise Brian came into college as a guest speaker, I particularly liked the promotional items they designed.. especially the christmas tree card. 


In this card for The Chase, the sum of the stamps conveniently amount to the cost of first class mail. It's cleverness is in the simplicity and that's when you know it's good design.

The company have adopted a philosophy which is on the first page of their website but that they also showed at the very beginning of their presentation. 

“There was once an old Indian craftsman who carved elephants from blocks of timber. When asked how he did it, he would simply reply, “I just cut away the wood that doesn’t look like an elephant.”

I think this philosophy tells anyone that they are a company all about creativity. They can see the potential in materials and have strong ideas and views; they can see things differently to other people.

The Chase work in many different ways, they design…

·      Logos & symbols

·      Branding

·      Literature

·      Promotional Items

·      Posters & Calendars

·      Exhibition & Outdoor

·      Stationary

·      Books

·      Packaging

·      Screen

I think this would make working at the company fun and exciting as you get to work in different ways for different projects. You can be more creative and adapt to different ways of designing.

Their logo designs are very clever, a favourite being the logo for Leaf Street.

The client is an environmentally friendly housing association in Northern England. A leaf becomes a row of houses, which then becomes the logo. With all their logos, they look simple but are all clever in their execution.

I particularly like the promotional items that they’ve designed. Again, their final designs look like the most obvious solutions but it takes a creative mind to think of them. A firm favourite of mine is the exercise pad design for an environmental education consultant. 



Their work instantly interested me and when we got given a list of briefs to choose from for the D&AD student awards 2009, I chose a Direct Mail brief for Crisis. It was a brief unlike any others that I've done and also one of the hardest.. but I'm very proud of the end result.


I've emailed them as I'm very keen to get a portfolio viewing but I'm still waiting for a reply. I know that I'm aiming high as they one of the best in the country, but if I had to choose a practicing design agency that I could relate to the most, The Chase would be the one. As I've mentioned in my Issues and Practices piece of text, I'm not going to give up trying to contact them, maybe email just isn't the best way of trying to get in touch with companies anymore.




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