Leah Wild

Notes:

Anthony Smith from Music

entertaining business card, actually printed on recycled vinyl, it becomes a talking point... they actually made the card before naming the company, their company name comes form the fact that when they were talking, when the subject of music and bands came up, thats when they became most animated and passionate..


did a HND in '89 at Bolton College.. graduated in a recession too.. he was then at Tucker, Clarke, Williams for 5-6 years

then London and then owned his own company altho not that successful.. did a bit of freelancing
bout 18months ago.. a friend asked if he wanted to start up a company back in manchester and that's what Music is..

his lecture included;
1. how he first got a job, times were rough for him too
2. how they set up Music.. a friend from Love who still had some contacts
3. how they work.. brief - question it - some answers
4. showed some current work

it may take about a year but don't be put off - keep a focus on your aim
if you have to take on a part time job or even full time to get some money in, still keep designing, ringing up companies and writing to them
students are afterall the resource for all the new ideas.. we're cheaper and as budgets are getting cut, it's a great way for companies to save money and still get great ideas.

when at portfolio crits.. make the portfolio a presentation.. practice it so you know what to say, give them time to actually look at it. be clear what the brief was and how you answered it.

when on placements.. be helpful, positive, interested - ask questions.. being positive makes all the difference

it's still great to get ideas down on paper.. ideas and roughs - quickly get a feel for it

aim high with your ideas.. it's easier to rein it in rather than build ideas up.

something with an idea better communicates a message rather than one that's just for aesthetic reasons. people remember it more when they get it.

chester perform - film festival - makes the work digital out of film negatives.. two things combined.. old film and the word digital. the client wanted images.. you often have to compromise in this line of work.

flip flops - box ...it was a lightbulb moment, just feels so good

you can get in a bubble sometimes, it helps to get other peoplpes advice & opinions

when i asked about trying to stand out when contacting companies.. be persistant - you can tell a lot from an email - spelling can be vital... never just pester everyday, but once you keep contacting maybe every few weeks, shows that you really want it.

attention to detail is very important.