Berger Paints - Ambient Media

Posted by Leah Wild at 12:16 am



An innovative hoarding for Berger Paints where a live painter appeared to be extending the blue of the sky on to the hoarding itself. This was done by creating dramatic cut outs in the hoarding in the actual shape of the roller strokes.


Advertising Agency: JWT, Mumbai, India

Executive Creative Director: Tista Sen

Creative Director: Nandita Chalam

Copywriter / Art Director: Minal Phatak

Fabricator: Alakh Publicity, Tushar Rechwad

found here

 

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